This month, f.rock sends hearts a flutter with an issue dedicated to Love. With Valentine’s Day looming in the distance, one cannot help but color our wardrobes in shades of pretty pinks and passionate reds. A celebration of sugar and spice, and all things nice, we feature talented Sydney designer Magdalena Duma and preview her latest S/S 2011 collection, introduce you to Fjorde magazine, as well as mention a few old favourites: Cilla & Pepe, Antonia Paris, Double Dutch Design and Storm in a Teacup.
The team at f.rock fashion would like to thank you for all the support in anticipation of our upcoming event, Launch My Label. It surely is an exciting time for emerging designers and fashionistas alike, with great opportunities to listen to some amazing Fashion industry experts about the business side of fashion; how they launched their labels, fashion week, retail, wholesale, PR, branding and much, much more!
In the dark of war, the pin-up girls were the pictures of hope of a better time of people’s longing for fun.
Magdalena Duma’s current S/S collection is an ode to these pin-ups with glamorous designs in a palette of black, white, beige and yellow, in modern silhouettes focused on structure and draping. Edgy yet feminine, Duma’s pieces comprise of an eclectic mix of flattering bustier styles, sexy sheer cut-outs and bewitching drapery.
We speak to the lady behind the label:
Q: Hey Magdalena! What things do you LOVE?
A: I love vintage bric-a- brak! From glass puddle shaped bottles to face sculptures of famous composers. Being a designer I love and need accessories, new and old. I believe they make or break an outfit.
Q: What inspires you?
A: So much inspires me; European history, culture, books, paintings and people. My favourite thing to do is go to a café and people watch. There are some incredible dressers out there. From an old lady who is immaculately dressed for a day out on town, to teenagers who are still trying to find out what their style is.
Q: What will you be wearing from the Magdalena Duma range for Valentine’s day?
A: That would depend on where I would be going! If I were going to a nice dinner and cocktails I would wear the ¾ length cowl neck dress in lemon with my white Balenciaga platform shoes.
If I were going somewhere more casual I would wear my A-line leopard print skirt with a corset lace up waistband and a white T-bar singlet, paired with some wedges.
Thanks Magdalena!
You can find out all the latest product information and happenings on The Facebook page, Magdalena Duma the company, where there are weekly updates of new arrivals with pictures of window displays, to styling tips and stock sell out information.
As a multi- week program, this fashion label accelerator system is the complete business package for creatives looking to provide a solid foundation, during the beginnings of their label development.
It details how to launch your label successfully; it provides designers with the forms, the templates, the agreements, the ideas and all the structure in setting up their own label, plus it lists who to contact to sell their label, promote their label and to support them in building their brand.
FASHIONTREND
Australia has just launched the January 2011 Issue showcasing New Zealand Fashion Week and the international collections from PARIS & LONDON.
The new Issue titled ‘Breathless’ is dedicated to eternal femininity… a tribute to bygone glamour and seductive beauty anchored by 200+ pages of unstoppable fashion.
Loreal Melbourne Fashion Festival
It’s that time of the year again for Melbourne fashionistas, with the 2011 L’Oréal Melbourne Fashion Festival (LMFF) commencing on the 14th of March until the 20th. Fronted by the gorgeous Melissa George, this year will undoubtedly exceed expectations with an inspiring line up of guests and innovative platforms to support the Australian fashion industry.
A cultural event, make sure you secure your tickets through Ticketmaster, on sale 9th February.
Visit www.lmff.com.au for more details.
f.rock fashion is Australia’s largest designer network for new, emerging and established fashion designers. We not only celebrate your successes but we support you along the journey by providing you with priceless advice, mentoring and tools to launch your label off the ground. We feel that this aesthetic is shared with Fjorde magazine, an emerging Melbourne- based fashion and culture magazine which endeavours to promote the incredible talents of young creatives in all areas to a wider audience. Sometimes it’s nice to share a journey instead of doing it alone.
Cilla & Pepe are purveyors of sexy sleepwear, pretty playwear, luscious lingerie and delicate handmade slippers and accessories, welcome to the Boudoir!
Find out more here:
